Sean Weafer: How High-Trust Advisers Utilise Power of Emotions To Win Clients

 

In this video, I interviewed Sean Weafer, international speaker, coach and author of the book The High Trust Adviser: How To Build High Trust And Profits In Business Today.  Sean, who has as a background as a Clinical Hypnotherapist and Psychotherapist, works with advisers to harness the power of emotions in their relationships with clients and prospects.

Sean said the key to being a high-trust adviser is understanding that emotions, not logic, drive people’s buying decisions and advisers need to deliver meaningful and compelling messages that appeal to client’s deepest values.

NB! The extended version of the interview will be available in the podcast section of the site and  on iTunes in a few days.)

 

 

Abraham Okusanya
Director
Abraham is the founder of FinalytiQ, a research consultancy for platforms, asset managers, and advisory firms. Recognised as one of the country’s leading experts in retirement income, platforms and investment propositions, Abraham has authored several papers on these subjects and delivered talks to the Personal Finance Society, The FCA and several conferences across the country.

He holds a Master’s degree from Coventry University and an alphabet soup of qualifications, including the Investment Management Certificate, Chartered Financial Planner, CFP and Chartered Wealth Manager designations. He was one of 5 finalists for the Professional Advisers Personality of Year Award 2015 but the award went to a more deserving winner, obviously!

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