BRINK_S

Advised Platform Report 2019 – The Brink

£299£2,999 +VAT


Welcome to the 2019 edition of the FinalytiQ Advised Platform Guide!

This guide provides in-depth insight and analysis of the financial performance of 21 advised platforms over the last five years. The platforms covered in this report together account for more than 95% of the total AUA in the adviser market. We examine key metrics to give a clearer picture of the financial health of platforms – AUA, revenue, pre-tax profits/losses, yield on assets and profit and loss (P&L) account reserves over the last five years.

The guide focuses on the financial performance of platform businesses, not their parents’. We’ve trawled through who-knows-how-many annual accounts and hundreds of data points to get a good picture of the financial health of the platform sector.

We put platforms in peer groups to get an understanding of whose cost base is out of control, and we look at P&L account reserves to see who has a hole in their books. And yes, the infamous FinalytiQ Financial Performance Rating is back! We rated the platforms, and we provide a summary of the financial health of each business.

Most platforms have a year-end date of 31 December. We’ve compiled data for years ending 2014, 2015, 2016, 2017 and 2018. But there are some exceptions, and we had to compromise. Where a company’s year-end is before 30 March, we use accounts filed the following year. Of course, this means that results for some platforms extend over a slightly different period, due to factors like changing account year end. That can’t be helped.

The report is designed to form a key part of adviser platform due-diligence. There is a clear regulatory and professional obligation on advisers to consider the long-term viability of platforms in the selection process. This guide provides unparalleled data and insight to help advisers assess the long-term viability of their platform partners.


For small adviser firms (less than 10 RIs), there are two options.

  • Advised Platform Report: £299 + VAT. For that, you will get an electronic copy of the report.

For Platforms/Providers/Large advisory groups (10 or more RIs):

  • £2,999 + VAT . For that, you get an electronic version of the guide to use within your business only. It must not be shared with anyone outside your firm.

If you want to distribute the report to your adviser community, we’re more than happy to talk about that. Get in touch. Where an advisory firm is part of the same group as a provider or asset manager, the provider’s rate applies.

If you are unsure which rate applies to you or you prefer us to invoice you directly, please email kelsea@finalytiq.co.uk.

(Note that VAT would be added to the prices displayed below)


£299£2,999 +VAT


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Product Description

Welcome to the 2019 edition of the FinalytiQ Advised Platform Guide!

This guide provides in-depth insight and analysis of the financial performance of 21 advised platforms over the last five years. The platforms covered in this report together account for more than 95% of the total AUA in the adviser market. We examine key metrics to give a clearer picture of the financial health of platforms – AUA, revenue, pre-tax profits/losses, yield on assets and profit and loss (P&L) account reserves over the last five years.

The guide focuses on the financial performance of platform businesses, not their parents’. We’ve trawled through who-knows-how-many annual accounts and hundreds of data points to get a good picture of the financial health of the platform sector.

We put platforms in peer groups to get an understanding of whose cost base is out of control, and we look at P&L account reserves to see who has a hole in their books. And yes, the infamous FinalytiQ Financial Performance Rating is back! We rated the platforms, and we provide a summary of the financial health of each business.

Most platforms have a year-end date of 31 December. We’ve compiled data for years ending 2014, 2015, 2016, 2017 and 2018. But there are some exceptions, and we had to compromise. Where a company’s year-end is before 30 March, we use accounts filed the following year. Of course, this means that results for some platforms extend over a slightly different period, due to factors like changing account year end. That can’t be helped.

The report is designed to form a key part of adviser platform due-diligence. There is a clear regulatory and professional obligation on advisers to consider the long-term viability of platforms in the selection process. This guide provides unparalleled data and insight to help advisers assess the long-term viability of their platform partners.


For small adviser firms (less than 10 RIs), there are two options.

  • Advised Platform Report: £299 + VAT. For that, you will get an electronic copy of the report.

For Platforms/Providers/Large advisory groups (10 or more RIs):

  • £2,999 + VAT . For that, you get an electronic version of the guide to use within your business only. It must not be shared with anyone outside your firm.

If you want to distribute the report to your adviser community, we’re more than happy to talk about that. Get in touch. Where an advisory firm is part of the same group as a provider or asset manager, the provider’s rate applies.

If you are unsure which rate applies to you or you prefer us to invoice you directly, please email kelsea@finalytiq.co.uk.

(Note that VAT would be added to the prices displayed below)

Additional Information

Select Report

Advised Platform Report (Large Firms/Provider) – £2,999, Advised Platform Report (Small Firms) – £299

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