Podcast 13: Advisers, Content Is Key To Winning Clients Online

Did you know that nearly 60% of a buying decision for professional services happen online, before a potential client contacts a firm?  If so, why is it that the vast majority of financial advisers/planners pay very little attention to their online presence? An even smaller proportion of advisers take time to create useful content to engage potential clients and prospects? 

In this podcast, Abraham Okusanya talks to Content Marketing Expert and author of Valuable Content Marketing, Sonja Jefferson about why content is key to winning clients online. Sonja talks about the common mistakes professional service firms make when creating content and shared some powerful ideas on how to create meaningful content that gets the attention of clients and prospects.


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Abraham Okusanya
Abraham is the founder of FinalytiQ, a research consultancy for platforms, asset managers, and advisory firms. Recognised as one of the country’s leading experts in retirement income, platforms and investment propositions, Abraham has authored several papers on these subjects and delivered talks to the Personal Finance Society, The FCA and several conferences across the country.

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