Colin Lawson: A simple marketing strategy that brought in £400m assets

In part 2 of their interview, Colin Lawson  talks about the marketing strategy that has helped in firm grow asset over the years.  Seminars and events play a huge role in Equilibrium’s marketing process, and Colin talks the thought process that led the firm down that road.


What do you think? Does event play a role in your marketing? What works and what doesn’t? We’ll like to know!



Abraham Okusanya
Abraham is the founder of FinalytiQ, a research consultancy for platforms, asset managers, and advisory firms. Recognised as one of the country’s leading experts in retirement income, platforms and investment propositions, Abraham has authored several papers on these subjects and delivered talks to the Personal Finance Society, The FCA and several conferences across the country.
He holds a Master’s degree from Coventry University and an alphabet soup of qualifications, including the Investment Management Certificate, Chartered Financial Planner, CFP and Chartered Wealth Manager designations. He was one of 5 finalists for the Professional Advisers Personality of Year Award 2015 but the award went to a more deserving winner, obviously!

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