Hangout With Paul Armson: Delivering A Compelling Client Proposition In A ‘Fee Only’ World


Set your reminders for 1:00pm on Wednesday, 17th of April for our next Hangout session.

My guest for this session is Paul Armson of InspiringAdvisers and the author of The Financial Advisor’s Survival Guide: How to Succeed and Prosper in a ‘Fee Only’ World.( You can download a free copy)  He is also credited for creating the  Truth version of the Prestwood software.
Paul Armson

After semi-retiring at age 45, these days when he’s not sailing his yacht Spellbound around the world, Paul is training and coaching advisers on how to deliver a compelling financial planning proposition to clients. 

In this session, Paul is going to share his inspiring story about what led to transition his own advisory business into a highly profitable Lifestyle Financial Planning model as early as the Nineties. 

Clients rarely pick up the phone to speak to an adviser about ‘ lifestyle cashflow planning.’  Often they want to their pensions and investments sorted, right? So how do you get to the point where clients ‘get‘ financial planning. Does this sorts of service resonate with every client and why?

In his book, Paul talks about how advisers are focusing on the wrong things – products, demonstrating independence, investment propositions etc., but surely these are very important to clients and also from regulatory point of view? Given on all regulatory pressures on advisers, how do they manages these important aspects of their business, without being distracted from the core of what they do.

What are the key ingredients of a proposition that resonate with clients?  How do you articulate this and get clients writing the cheque?

We will also be taking about Paul’s InspirationAfloat Programme, which is essentially a coaching programme for advisers sailing with him on his yacht! Now that take things to an entirely different level, doesn’t it?



How To Join The Hangout

Connect with me on  my Google+ profile or watch via  my YouTube Channel or just follow me on Twitter @AbrahamOnMoney for the link to watch the On Air broadcast.


AdviserHangout is a live session on G+Hangout where I talk to thought leaders in the industry on a range of  hot topics and issues that are relevant to advisers.  You can  see videos of previous sessions here







Abraham Okusanya
Abraham is the founder of FinalytiQ, a research consultancy for platforms, asset managers, and advisory firms. Recognised as one of the country’s leading experts in retirement income, platforms and investment propositions, Abraham has authored several papers on these subjects and delivered talks to the Personal Finance Society, The FCA and several conferences across the country.

He holds a Master’s degree from Coventry University and an alphabet soup of qualifications, including the Investment Management Certificate, Chartered Financial Planner, CFP and Chartered Wealth Manager designations. He was one of 5 finalists for the Professional Advisers Personality of Year Award 2015 but the award went to a more deserving winner, obviously!

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