10 Ideas To DifferentiateYour Business From The Competition

  I read this great article by Damian Davies and it got me thinking…  in an environment where novelty is fast becoming the norm; how does an advisory business differentiate itself from the competition? One thing RDR had done is to raise the bar on advisory firms. Now everyone is ‘fee based!’ Soon everybody will be chartered […]

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Abraham Okusanya
Abraham is the founder of FinalytiQ, a research consultancy for platforms, asset managers, and advisory firms. Recognised as one of the country’s leading experts in retirement income, platforms and investment propositions, Abraham has authored several papers on these subjects and delivered talks to the Personal Finance Society, The FCA and several conferences across the country.

He holds a Master’s degree from Coventry University and an alphabet soup of qualifications, including the Investment Management Certificate, Chartered Financial Planner, CFP and Chartered Wealth Manager designations. He was one of 5 finalists for the Professional Advisers Personality of Year Award 2015 but the award went to a more deserving winner, obviously!

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